BELBAQY and JUST2PAY Announce Strategic Partnership to Empower MSMEs with Innovative Financial Solutions

Cairo 16 Feb 2025:

BELBAQY, the pioneering “Save Now, Buy Later” fintech company, and JUST2PAY, Egypt’s leading digital transformation platform and fintech enabler, have announced a strategic partnership to revolutionize financial services for micro, small, and medium enterprises (MSMEs) and small office/home office (SOHO) businesses in Egypt.

This partnership marks a significant milestone in Egypt’s fintech landscape, as both companies join forces to introduce an integrated financial tool that empowers merchants while offering consumers innovative ways to save and invest their spare change. For the first time in Egypt, BELBAQY and JUST2PAY will deliver a game-changing model that enhances financial inclusion, fosters economic growth, and supports MSMEs through cutting-edge digital solutions.

Through this collaboration, JUST2PAY will leverage BELBAQY’s unique micro-investing platform to offer merchants an integrated tool that enables them to invest, while also providing consumers with an easy and seamless way to save and invest their spare change. The partnership will also introduce tailor-made subscription packages, allowing businesses to access financial solutions that enhance their operations and long-term sustainability.

Osama El Shafei, Founder and CEO of BELBAQY, commented on the partnership: 

“This collaboration with JUST2PAY is a major step toward transforming financial accessibility for MSMEs in Egypt. BELBAQY’s mission has always been to empower individuals and businesses with smarter ways to save and invest, and through this partnership, we are bringing this vision to the heart of Egypt’s economy—its small businesses. By integrating our micro-investing model into JUST2PAY’s platform, we are creating a sustainable financial ecosystem that benefits both merchants and consumers.”

Ahmed Abdel Moneim, Founder and CEO of JUST2PAY, stated: 

“At JUST2PAY, we are committed to driving digital transformation and financial empowerment for MSMEs and SOHOs in Egypt. Partnering with BELBAQY allows us to introduce an unprecedented model that enables merchants not only to manage their businesses more efficiently but also to invest and grow their financial stability. This partnership reflects our dedication to providing comprehensive fintech solutions that foster financial inclusion and long-term economic growth.”

BELBAQY has established itself as the leading micro-investing fintech company in Egypt, pioneering the first-of-its-kind “Save Now, Buy Later” model. Meanwhile, JUST2PAY continues to be a leader in Egypt’s digital transformation landscape, providing fintech solutions that help small businesses operate efficiently in the market.

This partnership between BELBAQY and JUST2PAY is a testament to their shared vision of financial empowerment, innovation, and digital transformation. Together, they aim to unlock new opportunities for MSMEs and consumers alike, setting a new benchmark for fintech-driven economic development in Egypt.