Valu Announces Partnership with Vezeeta and Geidea to Offer Affordable Payment Solutions

Cairo, May 7, 2025

Valu, MENA’s leading universal financial technology powerhouse, announced today a collaboration with Vezeeta Lab, the Innovation Hub of MENA’s leading health-tech platform Vezeeta, and Geidea, a renowned payment solutions provider. This partnership will help make healthcare services in Egypt more accessible, affordable, and seamless for millions of patients.

Valu continues strengthening its presence in the healthcare sector by partnering with Vezeeta, building on previous milestones to integrate fintech solutions into health-tech. This collaboration provides flexible payment plans through Geidea’s cashless payment options to ease financial barriers to essential care. Central to this effort is Vezeeta’s flagship program, Shamel, a subscription-based program offering high-quality healthcare services at significantly reduced prices. Valu will offer flexible payment plans for Shamel, different medical services, and pharmaceutical products, ensuring broader access to affordable healthcare.

Shamel provides discounts of up to 80% on a wide range of healthcare services. These include surgeries, laboratory tests and scans, doctor consultations, dentistry, and in-clinic services through a network of over 8,000 healthcare providers across Egypt. As Vezeeta rolls out online payment options across its network, Valu’s flexible payment plans will also become available for various services, including doctor consultations, lab tests and scans, surgeries, and elective care.

Motaz Lotfy, Senior Director of Business Development and Partnerships at Valu, commented on the partnership, “With 90% of Egypt’s population lacking private health insurance coverage and incurring out-of-pocket healthcare expenses reaching USD 180 million annually, there is an urgent need for access to affordable healthcare solutions in the community. We are excited to leverage our fintech expertise alongside Vezeeta and Geidea to address this area. Together, we are creating new opportunities for Egyptians, enabling them to prioritize their health without facing financial strain. By integrating Valu’s innovative solutions into the health-tech sector, we provide effective payment solutions and empower lives through a meaningful impact”.

Ola Aly Eldin, Chief Operating Officer at Vezeeta, added, “At Vezeeta, we believe that no one should have to choose between their health and financial burdens. The launch of Shamel and our collaboration with Valu and Geidea demonstrates our strong commitment to providing high-quality healthcare that is accessible and affordable. With the rising costs of healthcare services, many people face limited options for getting the care they need, Shamel steps in to drive affordability and make quality healthcare within reach for all segments of the Egyptian society in a full digital experience through Vezeeta App.

Choucri Asmar, Chief Corporate Development Officer at Vezeeta & Head of Vezeeta Lab, said, “At Vezeeta Lab, we focus on partnerships and M&As that bring innovation supporting Vezeeta customers. In our commitment to merge fintech solutions with healthtech, this tripartite partnership between ValU, Geidea, and Vezeeta Lab will offer payment plans and cashless payment options with flexible financing, empowering millions of Egyptians to access the best healthcare without the financial burden.”

Ahmed Nader, CEO of Geidea Egypt, commented, “At Geidea Egypt, we provide innovative digital payment solutions that meet the evolving needs of the Egyptian market and promote financial inclusion. Our partnership with Valu and Vezeeta represents a significant step toward improving the digital payment experience, especially in the healthcare sector, by offering users seamless and secure payment options. This collaboration highlights our commitment to delivering advanced technological solutions that facilitate business growth and simplify financial transactions for businesses and consumers.”

-ENDS-

About Valu:

Valu is the leading universal financial technology powerhouse offering users and businesses convenient and comprehensive financial solutions. Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U, providing customizable financing plans for up to 60 months across more than 8,500 stores and online platforms – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others.

Valu also offers investment products, an instant cash redemption program, savings solutions, and a financing solution to facilitate the purchase of big-ticket items up to EGP 60 million in the luxury space through the AZ Valu fund and EFG Hermes ONE, Sha2labaz, Akeed, and Ulter respectively. In addition, Valu offers business-to-business solutions through Valu Business. Valu had recently introduced its prepaid card and co-branded credit card in collaboration with Visa.

As an award-winning fintech player in the MENA region, Valu embraces a progressive mindset with an agile workforce committed to architecting innovative financial solutions.

Note on Forward-Looking Statements

In this press release, EFG Holding may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only EFG Holding’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.

About Vezeeta Lab

“Vezeeta Lab,” is the dedicated innovation and expansion hub of Vezeeta, the leading health-tech platform in the Middle East and Africa. The hub aims to enhance research and development while exploring new opportunities for providing innovative healthcare solutions and financial services that meet market demands.

The hub acts as a platform for creativity, supporting Vezeeta’s growth and expanding its services in various markets, such as Saudi Arabia, the UAE, and Africa. Additionally, the hub is targeting healthcare providers with new products like D-Circle and the expansion into financial technology through VPay to offer innovative payment solutions and facilities, while building partnerships and searching for M&As opportunities that promote growth in Vezeeta without affecting daily operations.

About Geidea

Geidea is a leading fintech and payment solutions provider founded in Saudi Arabia and expanding rapidly across the region with operations in UAE and Egypt, and targeting 7 more countries in the next 2 years, serving both financial institutions and small and medium businesses.

Founded in 2008 by Saudi entrepreneur Abdullah Faisal Al-Othman, the company believes that the latest payments and commerce technology should be accessible, affordable, and intuitive for everyone. The company continues to focus on its mission empowering merchants with the tools to start, manage and grow their business which is at the heart of what Geidea does.

Geidea has become the first non-bank entity in the Kingdom to obtain an acquiring license from the Saudi Central Bank “SAMA” to provide financial services directly to merchants, small and medium enterprises.

Geidea now has more than 2000 employees across all offices, with over 150,000 merchants, and provides support to more than 700,000 terminals within the Kingdom with 75% market share. The company is proud to say that it is the biggest fintech company in Saudi and is ranked one of the top 25 fintech companies in the Middle East by Forbes. www.Geidea.net/Egypt