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:Cairo, July 2, 2025
Raya Electronics—a subsidiary of Raya Trade which is a portfolio company of Raya Holding for Financial Investments—has announced the expansion of its long-standing strategic alliance with global technology leader Lenovo.
This renewed collaboration is designed to support Egyptian enterprises in their transition from Windows 10 to Windows 11, enhancing cybersecurity, operational agility, and future-readiness as part of Raya’s ongoing commitment to accelerating digital transformation across the corporate sector.
This initiative reinforces Raya Electronics’ position as a key enabler of enterprise innovation in Egypt, leveraging the capabilities of its dedicated Enterprise Solutions division to deliver tailored, future-proof technologies.
In partnership with both Lenovo and Microsoft, Raya Electronics is offering a comprehensive portfolio of next-generation devices and operating systems to meet the evolving demands of Egypt’s largest business client base.
Beyond hardware, the company provides an integrated suite of value-added services—including flexible financial solutions that optimize capital efficiency, as well as robust after-sales support and technical services to ensure operational continuity. These offerings further cement Raya’s reputation as a trusted partner for large-scale digital transformation initiatives.
Bassem Megahed, CEO of Raya Trade, commented: “This collaboration marks a continuation of a decade-long success story and reaffirms the strategic alliance between Raya Electronics and Lenovo—an alliance that exemplifies how innovation-driven partnerships can accelerate digital transformation in the Egyptian market.
Together, we are delivering advanced technology solutions that empower businesses to navigate today’s complex challenges, particularly in cybersecurity and infrastructure modernization.”
He added: “Our enterprise clients rely on Raya Electronics not only for our technology offerings but also for our commitment to delivering a fully integrated service model—from sales and post-sales support to tailored financial services.
This investment in end-to-end value creation has enabled us to secure the largest market share in Egypt’s enterprise IT and electronics solutions sector, offering the most comprehensive suite of services aligned with the evolving needs of modern businesses.”
Megahed emphasized the strategic value of Raya’s global alliances: “Through our partnerships with global leaders like Lenovo, we deliver tangible value to over 500 enterprise clients—including leading corporations, ministries, government and sovereign entities, banks, educational and cultural institutions, energy providers, tourism operators, and new urban developments. Our mission is to support their journey toward sustainable growth and long-term competitiveness.”
Ola El Deeb, General Manager for Egypt and the Levant at Lenovo, stated: “In today’s rapidly evolving business environment, organizations need integrated technology solutions that offer flexibility, security, and continuous modernization. At Lenovo, we are proud to collaborate with our strategic partner and official distributor in Egypt, Raya Electronics, to deliver a full ecosystem of smart devices and solutions that enable a seamless transition to Windows 11—while meeting the highest standards of cybersecurity and operational excellence.”
She continued: “Lenovo’s solutions have long been a cornerstone in helping organizations build secure, intelligent work environments. Through our renewed collaboration with Raya Electronics, we are offering a wide range of Windows 11-enabled computing devices—including the iconic ThinkPad series, renowned for its durability and enterprise-grade performance; the ThinkCentre desktop line, known for its operational reliability; and high-performance workstations designed for intensive tasks such as engineering design and data analytics.”
Ola El Deeb concluded by reaffirming Lenovo’s commitment to the Egyptian market:
“Our strategic partnership with Raya Electronics is a key pillar of Lenovo’s expansion strategy in Egypt. With Raya’s deep operational expertise and market reach, we are well-positioned to scale our impact and support organizations of all sizes in building smart, secure, and sustainable digital ecosystems”.
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