PayTabs Egypt and Valu Launch Merchant App to Elevate In-Store Payments Across Egypt

[Cairo, 12 October 2025]

In a strategic collaboration aimed at accelerating Egypt’s digital payment transformation, «PayTabs Egypt», an award-winning provider of payment orchestration infrastructure and digital payment solutions, has partnered with «Valu», MENA’s leading universal financial technology powerhouse, to introduce the Valu merchant app. The app is a smart, contactless payment solution, thoughtfully designed and tailored for Egypt’s dynamic retail landscape.

Seamless Digital Payments

Through this partnership, Valu’s growing network of merchants can now accept payments straight from their smartphones, without traditional POS hardware. This ensures a fast, simple, and modern payment experience that reflects the evolving needs of Egypt’s retail landscape.

Empowering Merchants

“This partnership is a meaningful step toward financial inclusion,” said Haytham Morsy, Vice President, Commercial & Business Development at «PayTabs Egypt».
“Together with «Valu», we’re putting powerful payment orchestration and mobile commerce tools in the hands of local merchants, many of whom have never had access to this kind of technology before. With just a smartphone, they can now accept payments quickly and securely, giving their customers a smoother checkout experience and opening new doors for growth. It’s about empowering shop owners, supporting communities, and making sure everyone, no matter their size or location, can be part of Egypt’s digital future.”

Smarter Retail Ecosystem

Omar Magdy, Head of E-commerce & Payments at «Valu», added “With the launch of the Valu Merchant App, we are not just offering a new tool, we are reshaping how merchants and customers interact. By leveraging «PayTabs»’ cutting-edge QR-powered technology, we’re eliminating barriers to entry, reducing costs, and accelerating the adoption of digital payments across Egypt. This is about creating a smarter retail ecosystem where convenience, security, and innovation work hand in hand.”

QR-Powered Technology

«Valu» is transforming in-store payments by integrating «PayTabs»’ QR-powered technology into its merchant app, enabling fast, secure, and paperless transactions. With just a smartphone, merchants can generate dynamic QR codes through the PayTabs Merchant App, allowing customers to scan and pay in seconds.

Cost-Efficient Alternative

This solution replaces POS physical handhelds with a smarter, more flexible, and cost-efficient alternative. It supports instant payment confirmations, real-time reporting, rapid onboarding, and a fully contactless experience perfectly aligned with Egypt’s digital transformation.

Digital Growth

From electronics to fashion and healthcare, merchants across «Valu»’s network can now benefit from a cost-efficient, digital-first solution that simplifies transactions, improves visibility, and builds customer trust.

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