Mustafa Eid, DUBAI, UAE – October 15, 2025
noon payments, a leading digital payments platform in the region, and Visa, a world leader in digital payments, today announced a strategic collaboration to integrate Visa Click to Pay on the noon payments network. Designed to address key challenges in e-commerce such as manual card entry, Visa Click to Pay provides a frictionless, secure, and network-agnostic online checkout experience for merchants and consumers.
The rollout of Click to Pay by noon payments reduces the need for consumers to manually enter account numbers and passwords, streamlining the online buying process and enhancing the overall user journey. Built on the global EMV Secure Remote Commerce (SRC) standards, the fast and easy checkout solution helps combat issues such as high cart abandonment rates and low merchant checkout conversion.
Visa Click to Pay incorporates Visa’s proprietary technologies for fraud prevention, including tokenization of primary account numbers and real-time transaction risk analysis, providing a more secure environment for transactions. The collaboration will initially focus on integrating Visa Click to Pay for UAE merchants on the noon payments network, with plans to expand its adoption across the region.
“Visa Click to Pay tackles one of e-commerce’s biggest pain points – checkout friction. By being one of the pioneers to launch this with Visa in the region, we’re giving merchants a secure way to grow, and consumers a faster, safer way to pay. It’s a win for both sides of the transaction,” said Mosam Gadia, SVP, noon payments.
Godfrey Sullivan, Senior Vice President Products and Solutions for Visa Central Europe Middle East and Africa stated, “We are excited to bring the latest in secure digital commerce to the Middle East. Visa Click to Pay is designed to improve payment approval rates, enhance security, and create a seamless checkout for everyone. Our collaboration underscores our commitment to making online payments easier and safer, which is crucial for the continued expansion of the digital economy.”
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