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Cairo, October 1, 2025 :
«Plstka», the Egypt-based Climate Tech startup, has successfully closed a six-figure investment round led by «Empire Angles Bridge». The $1M investment will fuel Plstka’s dominance in the Delta Market and boost its mission to reshape Egypt’s waste management infrastructure.
Innovative gamified loyalty app powered by AI
Founded in 2021, «Plstka» developed a gamified loyalty app that rewards users for recycling solid waste. The platform is integrated with a full ERP system to optimize the waste supply chain, leveraging AI to ensure efficiency and scalability.
Strong presence in Delta cities
Currently, «Plstka» operates in four major cities: Tanta, El-Mahalla El-Kubra, Mansoura, and Shebin El-Kom. With over 50,000 active users, the startup has successfully recycled more than 1,500 tons of solid waste. In addition, Plstka generated $1.3M in revenues, achieving a 25% business growth rate from 2024 to 2025.
Vision for expansion and environmental impact
Looking ahead, «Plstka» plans to launch a $1M investment round to expand into six more cities: Kafr El-Sheikh, Zagazig, Port Said, Damietta, Minya, and Assiut. This expansion will help the startup reach 250,000 users and recycle over 3,000 tons of waste, amplifying both environmental and social impact across Egypt.
Leadership and founders’ vision
The company was founded by Ahmed ElNagar (CEO) alongside co-founders Mahmoud Mazrou and Saaeda Mohmed. Their combined vision drives Plstka to scale its operations while addressing pressing climate challenges in Egypt.
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