May 29, 2025:
– In a significant move to bolster digital commerce across the Middle East and North Africa (MENA), Egyptian e-commerce technology firm Bit68 has entered into a strategic partnership with leading regional payment solutions provider Paymob. The collaboration is set to integrate Bit68’s AI-driven e-commerce capabilities with Paymob’s robust payment infrastructure, creating a comprehensive platform to power online business expansion across key markets.
The partnership will enable merchants on both platforms to benefit from a unified solution that simplifies store creation, optimizes digital sales, and facilitates secure, scalable payments across borders. Businesses using Paymob’s services will gain access to Bit68’s intelligent e-commerce tools to build and enhance their digital storefronts, while Bit68 clients will be able to leverage Paymob’s trusted gateway for processing transactions in Egypt, Saudi Arabia, the UAE, and Pakistan.
“This partnership transcends traditional integration,” said Ibrahim El Gharbawi, CEO of Bit68. “It’s about building an ecosystem where technology and reach combine to accelerate regional growth and empower businesses to lead in their respective industries.”
Mostafa Menessy, Co-founder and CTO of Paymob, echoed this vision: “We believe the future of commerce is interconnected and borderless. Joining forces with Bit68 brings this future into the present, enabling merchants and customers alike to experience seamless digital transformation and cutting-edge payment innovation.”
The announcement follows recent expansion moves by both companies. Bit68 has established a new presence in Dubai, while Paymob continues its regional growth strategy across MENA and South Asia. The initial rollout of the integrated solution will target Egypt, Saudi Arabia, and the UAE, with further geographic expansion planned.
The partnership marks a notable step toward building a frictionless digital commerce landscape in the region, combining innovation, infrastructure, and local market expertise.
