Cairo, December 2025:
Converted, a leading company in digital innovation and marketing solutions, has announced the signing of a strategic partnership with the Arab Academy for Science, Technology & Maritime Transport (AASTMT). The collaboration aims to launch an advanced educational program focused on the future of AI-driven and automated marketing, designed to equip young talent with the skills required in today’s global job market.
This partnership comes as part of the Academy’s efforts to integrate a specialized academic training program into its curriculum, responding to the rapidly increasing worldwide demand for advanced digital and technical skills in marketing and data analytics.
The program emphasizes practical, hands-on learning, covering consumer behavior analysis, the use of AI-powered tools, and automated marketing campaigns to achieve measurable outcomes.
Hilda Louca, General Manager of Converted, stated that this partnership reflects the company’s commitment to bridging the gap between academic education and the fast-evolving needs of the labor market. She noted: “At Converted, we don’t just teach students about the future of marketing—we empower them to participate in shaping it through applied knowledge and modern technologies.”
Dr. Mona Fouad, Dean of the College of Engineering and Technology and Academic Dean of AASTMT’s Smart Village Campus, affirmed that this collaboration represents a valuable addition to the Academy’s educational journey. “Through this partnership, we aim to provide our students with advanced education that aligns with global standards and grants them a real competitive advantage, enabling them to enter the digital economy with confidence from day one.”
The new academic program was launched in November 2025 at AASTMT’s Smart village campus in Sixth of October City, serving as a pioneering educational platform that brings together academic knowledge and practical industry experience in one of the fastest-growing sectors worldwide.
About Converted:
Converted specializes in developing AI-driven solutions and digital marketing automation technologies. The company aims to empower businesses to enhance their digital strategies, improve performance, and achieve sustainable, data-driven growth with measurable results.
About AASTMT:
The Arab Academy for Science, Technology & Maritime Transport is a prestigious regional educational institution committed to academic and research excellence in science, technology, and maritime transport. The Academy plays a pivotal role in supporting economic and social development across the Arab world.
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