Cairo, December 1, 2025
– Egypt for Entrepreneurship, Digital Applications & Innovative Solutions (EGYPTENEUR L.L.C., under establishment) is gearing up to launch a new generation of advanced digital products that mark a major leap in the future of fintech applications and specialized digital services in the Egyptian market.
These launches will follow the completion of the company’s incorporation procedures and the formation of strategic alliances with leading banks and regional investors.
EGYPTENEUR is a new Egyptian venture studio led by entrepreneur Ahmed AbuBakr Amer, one of the standout young leaders who moved from heading fintech marketing department at a global telecom operator to founding an ambitious company that aims to redraw the map of the digital industry in Egypt and the wider region.
> “We are not just launching new apps; we are building entirely new digital economic models designed to reshape the industry for decades to come,” said Ahmed AbuBakr Amer, Founder & GM of EGYPTENEUR. “Our vision is for Egypt to become a hub where world-class digital products are created, then compete regionally and globally with bold ideas and a distinctive spirit.”
He added: “EGYPTENEUR is not just a tech company; it is a venture studio dedicated to changing the rules of the game and building a digital future that is born in Egypt and scales across the region with global standards.
Each proprietary venture has been carefully designed around the real needs of specific customer segments, delivering clear and tangible value, while adhering to the highest security standards and full regulatory compliance.”
In partnership with a licensed bank authorized to provide financial and banking services, the company plans to roll out three innovative products that form the first phase of its broader vision:
ElitePay – The Elite Wallet
The first luxury digital wallet dedicated to residents of premium gated communities and upscale compounds.
ElitePay brings together property services, digital payments, and high-end lifestyle solutions in one seamless experience, positioning itself as one of the region’s first property-tech wallets and a vertical “community super-app” for premium living.
HerWallet Cash – For Her, and All Her Times
The first fully integrated digital financial platform for women in Egypt, offering a 360° solution that combines:
Everyday payments and digital wallet services
Health and wellness journeys,Motherhood and baby-focused services, Women-centric content and communities, Curated specialist services designed around women’s needs.
HerWallet Cash aims to build an entirely new women-driven digital economy, where financial services, lifestyle, and empowerment tools come together in a single ecosystem.
JuniorCash – Smart Wallet for the Next Generation
The first independent smart wallet for youth and teenagers in Egypt, designed to enable early financial empowerment with effective parental mentorship.
Concluding his remarks, Amer said:
“These products are not just applications; they are integrated digital worlds that redefine the role of fintech in society and open the door to a new, more inclusive and innovative digital economy.
What we are introducing today is the beginning of a long-term project that will leave a lasting footprint on the future of payments and digital services in Egypt.”
Full product details and official launch timelines will be announced in due course, following the completion of incorporation procedures and funding and banking partnership agreements.
