Cairo, November 10, 2025:
Valu, MENA’s leading universal financial technology powerhouse, announced a strategic collaboration with El Kasrawy Group, one of Egypt’s most prominent automotive conglomerates and the exclusive agent for Jetour, JAC and Citroën vehicles, to offer customers a diverse range of flexible car financing solutions through Valu Shift, Valu’s innovative car financing product.
This partnership underscores both companies’ shared commitment to expanding access to flexible, fast financing options across Egypt’s automotive sector. Through Shift, customers can now purchase new or used vehicles, whether business-to-consumer (B2C) or consumer-to-consumer (C2C), with one of the fastest approval processes in the market and payment plans extending from 1 to 7 years.
Seamless Financing
By integrating Shift into El Kasrawy Group’s network, customers will enjoy a seamless financing experience that removes many of the barriers traditionally associated with car ownership. Moreover, Valu will be accepted as a payment method across all El Kasrawy service centers, enabling customers to conveniently pay for maintenance and after-sales services with flexible payment plans. Shift’s features include no insurance requirement, no sales ban when customers pay a 40% down payment, and flexible payment plans tailored to suit diverse financial needs.
Leadership Statements
Reda Waly, Vice Chairman, Finance & Administrative Affairs at El Kasrawy Group, said, “We are thrilled to partner with Valu to introduce greater flexibility and ease for our customers. At El Kasrawy Group, we have always prioritized delivering innovative solutions and exceptional customer experiences. This collaboration marks a key milestone in empowering more Egyptians to own their dream cars through more flexible financing.”
Motaz Lotfy, Chief Business Officer at Valu, stated, “At Valu, we continue to redefine the market in Egypt by partnering with leading organizations that share our vision of enabling lifestyles. Through Shift, we aim to transform the car financing experience, making it faster, more flexible, and accessible to a wider segment of Egyptians. Our partnership with El Kasrawy Group expands our Shift network and reinforces our mission to drive growth across the automotive sector.”
Promotional Campaign
As part of this collaboration, Valu will be working with Mall of Egypt and El Kasrawy for Mall of Egypt’s upcoming November Shop & Win campaign for the duration of 3 weeks, starting November 12th. Mall customers who present purchase receipts totaling over EGP 2,000 will qualify to enter a raffle for a chance to win a Jetour X70 Plus, provided by El Kasrawy. As an exclusive perk, Valu clients will receive double entries into the raffle simply by shopping and paying through Valu.
The collaboration between Valu and El Kasrawy Group reflects a shared vision of combining technological innovation with customer-centric service to expand financing opportunities and drive financial inclusion within Egypt’s growing automotive market.
About Valu
Valu (Legal name: U Consumer Finance S.A.E.) (EGX: VALU.CA) is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. It is the first fintech company providing consumer finance to become a listed company on the Egyptian Exchange (EGX), and this, alongside Amazon having a direct stake in the firm, represents Valu’s growth journey and dynamic business model.
Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U, providing customizable financing plans for up to 60 months across more than 8,500 stores and online platforms – covering home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion. Valu also offers investment products, an instant cash redemption program, and a high-end financing program to facilitate the purchase of big-ticket items up to EGP 60 million, along with its marketplace through Valu Invest with AZ Valu fund, EFG Hermes ONE, Sha2labaz, Ulter, and Shop’IT.
Valu provides business-to-business solutions through Valu Business, and has introduced a prepaid card and co-branded credit card with Visa, offering versatile, convenient, and comprehensive payment solutions for all client needs. Valu is recognized as an award-winning fintech player in the MENA region.
Learn more at: www.valu.com.eg
About El Kasrawy Group
El Kasrawy Group, founded in the 1970s, is a major Egyptian conglomerate primarily in the automotive sector, representing numerous global car brands and operating an extensive network of showrooms and service centers across Egypt. The group has diversified into real estate, tourism, and logistics.
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