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Mustafa Eid, Riyadh, Saudi Arabia — Oct 7, 2025 :
Engagesoft, the KSA-based, AI-powered platform for employee engagement and organizational effectiveness, has raised a $3.5M Pre-Series A round led by Silicon Badia.
Moreover, this investment will accelerate Engagesoft’s AI-driven roadmap.
The company aims to deliver an integrated view of organizational health across engagement, culture, leadership effectiveness, and performance.
Recent Traction
Over the past 18 months, Engagesoft tripled its customer base. Additionally, it increased average subscription value.
Consequently, annual recurring revenue grew more than tenfold.
Founders and Experience
Founded in 2021 by brothers Omar and Tareq Tahboub, the pair bring decades of experience in scaling enterprise products.
Omar is a veteran of Oracle, Bayt.com, and Syarah, where he led product and operational growth across the Middle East.
Meanwhile, Tareq has over 15 years of technical leadership in Japan and the region.
He now drives Engagesoft’s technology vision as CTO.
Their combined expertise positioned Engagesoft as a trusted partner for leading enterprises.
Client Base and Use Cases
Engagesoft counts clients such as Zamil Industrial, Edita Food Industries, Nadec, Takaful Rajhi, Jamjoom, Binzagr,
Juhayna, Tamimi Markets, the Saudi Authority for Intellectual Property, and the Saudi Downtown Company.
For example, at Zamil, corporate HR uses Engagesoft to capture feedback across the employee experience.
Customer Testimonials
“Engagesoft has become a true catalyst in our journey to empower the voice of every employee,” said Ibrahim AlKaabi,
Corporate Human Capital Director at Zamil Industrial. Furthermore, he noted the platform’s versatility and the company’s move
to standardize Engagesoft across the organization for leadership assessments, onboarding, and offboarding.
At Edita Food Industries, Maged Tadros, Chief People and Culture Officer, said,
“Engagesoft’s analytics engine has been a game-changer for us. It revealed how our employees truly feel.
In addition, the Engagesoft team acted as partners — helping us focus on the right improvements and providing market benchmarks.
The human factor proved just as valuable as the analytics.”
Founders’ Comment
“Recent months have shown that the market opportunity is larger and moving faster than we expected,” said Omar Tahboub,
CEO and Co-founder of Engagesoft. Therefore, this funding enables the company to deliver the next generation of AI-powered
insights across the employee lifecycle. As a result, Engagesoft aims to position itself as the standard workplace culture platform.
Investor Perspective
Erass Majdoubeh, VC at Silicon Badia, commented: “We see Engagesoft as a major opportunity at the intersection of MENA’s growing
enterprise market and global demand for better employee engagement. The company has already won trust from leading regional enterprises.
Moreover, with its AI-driven roadmap, we believe it is poised to scale regionally and internationally. We are excited to support Omar,
Tareq, and the team on this growth journey.”
Impact and Metrics
Engagesoft is rapidly becoming the benchmark for turning employee feedback into measurable organizational outcomes.
To date, the platform processed over 10 million employee responses.
Furthermore, enterprises report an average 30% increase in engagement across multiple survey rounds.
Regional Reach
With operations across Saudi Arabia, Egypt, and Jordan, Engagesoft now serves 120 enterprise clients in seven countries.
These include Bahrain, Qatar, the UAE, Jordan, Egypt, Saudi Arabia, and Palestine.
Therefore, this scale underscores Engagesoft’s rise as a category leader in MENA.
In addition, it highlights the company as one of the few regional SaaS firms capable of competing head-to-head with global incumbents.
In this context, on the other hand, there are many related sector news items that you can follow. For example, we highlight the most important ones in the following list:
Geidea Egypt Establishes New Headquarters at Eastmain Center, Boosting Growth and Operations
Sukna Capital and PFG Launch $50M Lending Partnership to Power ME’s Tech and SME Growth
