AFS and Planet Power Up to Redefine Hospitality in the Kingdom of Bahrain

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Mustafa Eid, Manama, Kingdom of Bahrain, Oct 7, 2025:

Arab Financial Services «AFS», a leading digital payment solutions provider in the Middle East and Africa, has partnered with «Planet», a global leader in integrated payments and technology services. The collaboration establishes a unified payment ecosystem for the hospitality sector, immediately enhancing the guest experience in Bahrain.

Seamless Payment Integration for Guests and Merchants

The solution integrates «Planet’s» world-class hospitality platform with AFS’s expertise in card issuing, processing, acquiring, and POS services. This approach allows merchants to offer a transparent, convenient guest experience while reducing operational costs and minimizing errors securely.

Driving Commercial Value and Market Leadership

The integration strengthens AFS’s acquiring proposition, enabling it to attract new business and provide greater value to existing customers in the competitive hospitality market. By unifying platforms and capabilities, both companies enhance operational efficiency and guest satisfaction.

Statements from «Samer Soliman»

Mr. Samer Soliman, CEO of «AFS», stated:

“This partnership is a major market differentiator for hospitality payments in Bahrain. By integrating Planet’s robust payment platform with our market expertise, we deliver a unified digital solution that unlocks new revenue streams and reinforces our leadership in acquiring.”

Statements from «Colin Close»

Mr. Colin Close, CCO of «Planet», added:

“We are privileged to partner with Arab Financial Services. This collaboration allows us to expand our hospitality payment solutions across the region, further enhancing our presence in the Middle East.”

Regional Expansion Roadmap

After launching in Bahrain, AFS and Planet plan to extend the unified payment solution to key regional markets, including Oman, the UAE, and Egypt, offering seamless, secure, and efficient hospitality payment services.

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