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On Cairo, October 4, 2025, in
Entreprenelle launched the first edition of «SheCan – Food & Beverage (F&B)», under the patronage of the
Ministry of Social Solidarity and the National Council for Women. The event was attended by more than 1,000 visitors and 47 speakers.
Background
During the 10th major edition of “She Can” in April 2025, the Food & Beverage Stage attracted over 2,000 visitors, while the Food Market, held in partnership with Ms. Mai El-Sahhar, Founder of Food Platform Market, achieved sales exceeding EGP 1.5 million in a single day.
This outstanding success reflected the sector’s rapid growth and potential, prompting Entreprenelle to dedicate a standalone event to the F&B industry — aiming to empower women entrepreneurs and encourage them to seize emerging opportunities while providing a collaborative platform for knowledge exchange and innovation.
Vision and Objectives
The event aimed to:
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Empower women entrepreneurs in the F&B sector.
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Encourage them to seize new market opportunities.
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Foster collaboration and innovation in a fast-growing field.
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Provide direct access to knowledge, mentorship, and industry networks.
Government Representatives and Partners
The event was honored by the presence of several officials, including:
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Dr. Manal Hanafi, Head of the Central Administration for Development and Economy.
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Dr. Nancy Abdel Aziz, Director of the Economic Empowerment Department at the Ministry of Social Solidarity.
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Dr. Ohoud Wafi, Chairperson of the Board of Trustees and CEO of Hayah Karima Foundation, who delivered a speech on behalf of the President of the National Council for Women.
It also gathered entrepreneurs in the Food & Beverage sector, physicians, food content creators, renowned chefs, nutrition experts, and representatives of major brands — all united by a shared commitment to collaboration and women’s empowerment in this vital industry.
Statement by Entreprenelle Founder
Ms. Rania Ayman, Founder and CEO of Entreprenelle, stated that the Food & Beverage sector holds immense promise and potential. She highlighted that the company has successfully implemented 28 rounds of The Food Project program, supporting over 500 entrepreneurs — both women and men — to transform their passion into sustainable and successful businesses.
She emphasized that women’s economic empowerment goes beyond launching profitable ventures — it transforms families, strengthens communities, and drives national economic growth. This event, she explained, serves as a practical platform to empower women in one of Egypt’s most dynamic and rapidly expanding sectors.
Agenda and Activities
The event featured a comprehensive program that attracted hundreds of participants. It included:
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11 panel discussions with F&B experts and specialists.
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3 workshops focused on developing small and medium-sized enterprises.
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Inspiring success stories of women who built promising food brands.
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Direct networking sessions between speakers and attendees to explore challenges and opportunities within the sector.
Health Awareness Initiative
The event coincided with Breast Cancer Awareness Month, featuring activities and discussions emphasizing early detection, women’s physical and mental health, and raising awareness in line with global campaigns.
As one of the event’s key partners, Beauty & Beyond International (BBI) proudly participated in support of women during this special month. Islam Metwally, Co-founder and Executive Director of BBI, delivered an opening speech highlighting the company’s commitment to empowering women through innovative skincare and haircare solutions.
About Entreprenelle & SHE CAN
Entreprenelle is a leading social enterprise dedicated to educating, inspiring, and empowering individuals across the MENA region to pursue entrepreneurship. Through a structured four-step framework — Awareness, Education, Resource Accessibility, and Economic Development — it builds a sustainable entrepreneurial ecosystem that bridges the gender gap and fosters inclusive growth.
For over a decade, Entreprenelle has supported thousands of entrepreneurs, transforming ideas into impactful ventures and championing women’s economic empowerment across Egypt and the region.
SHE CAN, Entreprenelle’s flagship event, is the largest women-focused entrepreneurship gathering in the MENA region. Held annually in celebration of International Women’s Day, it serves as a dynamic platform for learning, networking, investment, and experience-sharing. Over the years, SHE CAN has inspired and connected thousands of women, creating real pathways to growth, visibility, and opportunity — standing today as a beacon of innovation, inclusivity, and transformation, driving the future of female entrepreneurship in Egypt and beyond.
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