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Cairo, Egypt – September 23rd, 2025
«intella», the deep-tech leader in Arabic-first speech intelligence, and «Visa», a world leader in payments technology, have joined forces to revolutionize conversational AI for financial institutions across the Middle East and North Africa. This strategic partnership goes beyond conventional models, co-developing solutions that support over 25 distinct Arabic dialects.
Addressing the Intelligence Gap
The collaboration tackles a critical “Intelligence Gap” generic AI cannot solve. Two key challenges drive this gap: the inability to understand Arabic dialects accurately and the reliance on manual sampling of customer calls. «intella’s» technology solves both by analyzing every customer interaction with unmatched dialectal accuracy. This turns unstructured data into actionable insights, helping Visa’s partner banks move from reactive service to proactive, data-driven intelligence.
Leadership Statements
Nour Taher, Co-Founder and CEO of «intella», said:
“This is a pivotal moment. Visa’s partnership with intella validates our belief that true understanding of the Arab world must be at the core of the technology. We are unlocking the real voice of the customer for the entire banking ecosystem.”
Basma Berti, VP for Visa Consulting & Analytics, added:
“We are thrilled to embark on this collaborative journey with intella. Together, we are shaping localized conversational AI solutions that cover 25 dialects across MENA. Visa Implementation Services will drive delivery to ensure this partnership goes beyond integration.”
Expanding the Product Ecosystem
Through this partnership, Visa’s network gains access to «intella’s» full product suite. It begins with intellaCX, which transforms call data into assets for compliance, agent performance, and product development. It also paves the way for Ziila, intella’s advanced AI agent, enabling next-generation customer experiences.
About intella
«intella» is the leading Arabic speech intelligence company. Its models, including a dialectal ASR engine and Ziila, enable enterprises to analyze conversations, improve satisfaction, and drive operational efficiency. Learn more at intella.me.
About Visa
Visa (NYSE: V) is a global leader in digital payments. It facilitates transactions between consumers, merchants, financial institutions, and governments in over 200 countries. Visa’s mission is to connect the world through the most secure and innovative payments network, enabling growth and inclusion everywhere. Learn more at Visa.com.
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