Riyadh, KSA,14 JUL 2025:
Lucidya, the leading AI-powered customer experience management (CXM) platform in MENA, has announced the successful close of its USD30 million Series B round, making it the largest AI investment ever raised in the region.
The round was led by Impact46, the Saudi VC behind IPOs like Jahez and Rasan. New participants included Wa’ed Ventures, Aramco’s investment arm for transformative tech; Takamol Ventures, a government-backed digital innovation catalyst; and SparkLabs. Existing investors Rua Growth Fund and ARG also returned, doubling down on their long-term conviction in Lucidya’s trajectory.
On the occasion of the round, congratulations were delivered in person by H.E. Eng. Abdullah Alswaha, Minister of Communications and Information Technology, during his visit to Lucidya’s Riyadh headquarters.
Founded in 2016 and headquartered in Riyadh, Lucidya is one of the MENA region’s pioneering AI startups, having kicked off its venture capital journey in 2019. Today, the company operates in 11 countries, serving enterprises across telecom, BFSI, hospitality, healthcare, and the public sector. Its client base spans both private and government entities, with a combined market capitalization of over USD250 billion. Through its platform, Lucidya helps organizations improve the experiences of their +75 million customers and citizens across the region—strengthening its position as the leading Customer Experience Management (CXM) platform in MENA.
Abdullah Asiri, CEO and Founder of Lucidya, commented on the round explaining, “Our story started back in 2016, when we took a bet on AI long before it became a boardroom buzzword. Training Arabic language models when everyone else was exploring basic digital transformation felt audacious at the time, but that early conviction is paying off today by being the trusted partner for AI in CX by the leading organizations in the region.”
At the core of Lucidya’s platform is a proprietary Arabic-language AI engine that has surpassed 92% accuracy, an industry benchmark enabling deep customer insights and powering intelligent engagement and automation across customer touchpoints, where other platforms fall short. The company is addressing the rapidly growing CRM and CX software market in MENA, which is projected to reach USD9 billion by 2030.
Commenting on the investment, Basmah Alsinaidi, Partner at Impact46, said, “Lucidya is exactly the kind of company we look to back—founders solving real regional challenges with defensible tech and bold ambition. Their mastery of Arabic-first AI and their traction with top-tier enterprises mark them as a future category leader. We’re excited to welcome them into our portfolio and support their scale-up journey.”
Asiri also commented: “We chose Impact46 to lead this round because they are one of MENA’s most proven VCs, with two IPOs in their portfolio. They are the perfect partner to scale Lucidya from a Saudi success story to a global AI force. Additionally, securing strategic backing from Aramco’s Wa’ed Ventures and Takamol aligns perfectly with our future plans. ”
From existing investors, Turki Al Joaib, Managing Partner at Rua Growth Fund, added: “At Rua, we’ve been firm believers in Lucidya’s vision and technology since leading their Series A round. Lucidya continues to prove that world-class technology can emerge from the Kingdom, where their proprietary AI and ongoing advancements in generative AI are setting new standards in CXM. As they expand their AI Agent offering and scale across industries and geographies, we are thrilled to reaffirm our confidence in Abdullah, Zuhair, and the talented team at Lucidya as they grow from a regional category leader into a global AI force serving enterprises across the Arabic-speaking world.”
With this new investment, Lucidya plans to scale its AI Agent offering, positioning the company as a digital workforce platform tailored for customer-facing roles. The platform enables businesses to automate and personalize engagement across support, marketing, sales, and customer experience functions—while reducing operational costs and ensuring compliance with regulations such as PDPL.
Abdullah Asiri highlighted the strategic impact of this expansion: “By expanding into AI Agents, we are no longer limited to traditional software budgets. We are tapping into the region’s labor economy, transforming workforce costs into scalable, compliant AI capacity.”
Lucidya’s leadership has been recognized through several industry accolades, including Inc. Arabia Best in Business Award, and the Business Pinnacle Awards, further validating its role in shaping the future of Arabic first enterprise AI.
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