Cairo, 13th of July 2025:
Demonstrating its steadfast commitment to sustainability across its diversified operations, Contact Financial Holding’s insurance sector represented by Sarwa Insurance, the Group’s general insurance arm, and Contact Insurance Brokerage.
the Group’s insurance brokerage arm, has expanded its collaboration with the German Agency For International Cooperation (GIZ) Egypt. This strategic partnership is designed to catalyze sustainable economic development by fostering inclusion and diversity within Egypt’s workforce, with a dual focus on empowering small and medium-sized enterprises (SMEs) and advancing gender equity in the workplace.
Sarwa Insurance has been distinguished as one of only three general insurers in Egypt selected to take part in InsurGrow Egypt 2025 program Implemented by GIZ Egypt in collaboration with the Insurance Federation of Egypt and several local and international partners.
This six-month program will empower insurers to reshape how insurance solutions are developed and delivered to SMEs by enabling them to develop innovative, tailored products that address the specific needs of this vital sector, enhancing risk management and expanding insurance access. Sarwa’s insurance selection underscores its strong reputation, deep industry expertise, and unwavering commitment to advancing insurance accessibility for Egypt’s growing SME landscape.
Mr. Ahmed Khalifa, Managing Director of Sarwa Insurance, said, “We are proud to be chosen as a key partner in this ambitious initiative, which we see as a real opportunity to transform how insurance solutions are designed and delivered to Egypt’s SME sector, a critical driver of the national economy.
Through this collaboration, we aim to develop innovative and scalable models rooted in a deep understanding of the market and the real needs of entrepreneurs and business owners, ultimately contributing to their stability and sustainable growth.”
In tandem, Contact Insurance Brokerage is deepening its engagement with GIZ Egypt to advance gender equality by joining the “Women on Track” program, which seeks to optimize workplace conditions for women in male-dominated industries.
The program encompasses leadership training, institutional policy enhancements, and the implementation of gender-responsive practices to elevate female representation in leadership and technical roles.
As part of this initiative, Contact Insurance Brokerage will collaborate with GIZ Egypt on policy reviews, capacity-building workshops, and the integration of equitable frameworks to support women’s career progression. This cements the firm’s reputation as a trailblazer in gender parity and sustainable business practices within Egypt’s insurance brokerage landscape.
Mrs. Nehal Break, Chairman & Managing Director of Contact Insurance Brokerage, stated: “Our partnership with GIZ Egypt reflects Contact’s conviction that diversity is not merely a moral imperative but a strategic advantage, one that fuels innovation, competitiveness, and market growth. By institutionalizing equitable policies, we are creating pathways for women to excel and lead.
This initiative aligns with our broader vision to establish new industry standards for gender equality while reinforcing our pledge to sustainable development.”
It is noteworthy that these initiatives are part of the JPSME Project, implemented by the German Agency for International Cooperation (GIZ) Egypt, on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ). These initiatives aim to improve labor market conditions and enhance partnerships between the Egyptian private sector and international institutions.
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«بنك القاهرة» يعلن إطلاق شريحة «Tharwa ELECT» لكبار العملاء
