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Cairo, Egypt, July 2025:
In a significant move reflecting its ongoing commitment to delivering innovative technological solutions that keep pace with market developments and customer needs, ACT, a leader in information and communication technology for over 35 years, has announced the signing of a strategic partnership with The Dar.AI, a platform specializing in AI solutions for brand managers.
This collaboration aims to integrate The Dar.AI’s advanced AI capabilities with ACT’s extensive expertise in designing and implementing integrated system solutions, particularly in the F&B sector. ACT offers the Oracle Simphony integrated system, specifically designed for managing restaurants and global hospitality chains.
Through this partnership, both companies seek to empower their customers to leverage data analytics and machine learning tools to enhance brand performance, improve marketing efficiency, and elevate the customer experience.
The Dar.AI platform provides an AI-driven Copilot that boosts brand managers’ productivity by up to 80%. Traditionally, brand managers spend hours on manual research and inefficient tools for tasks such as monitoring brand reputation, assessing public perception of campaigns, and benchmarking against competitors.
The AI Copilot, tailored to their daily needs, enables them to accomplish these tasks with higher accuracy and in significantly less time. It currently supports brand managers across various industries in the MENA region, including Hospitality, F&B , telecommunications, and many more.
Key features of the AI Copilot include:
• Churn Prediction Model: Forecasting changes in customer behavior and purchasing patterns to proactively prevent churn.
• Sales Prediction Model: Estimating average sales per product at each branch to optimize inventory management.
• Sales Pattern Analysis: Identifying trends in sales to inform strategic decisions.
• Performance Evaluation: Assessing waiter performances to enhance service quality.
• Product Insights: Highlighting top products based on revenue and profitability.
In this context, Michael Sami, F&B Strategic & Partnership Manager, stated: “At ACT, we believe in the importance of innovation and technology integration in building the future of business. We are delighted to collaborate with The Dar.AI, which represents a pioneering model in leveraging AI to serve restaurant owners.
This partnership marks an advanced step in our vision to provide integrated technological solutions that encompass all our customers’ needs, from system operations to strategic decision support through intelligent and effective analytical tools.”
Michael further added: “Digital transformation is not only about digitizing processes but also involves developing decision-making tools and understanding the market and customers more deeply. Through this collaboration, we aim to empower our clients to utilize AI tools to enhance their competitiveness in changing markets and achieve sustainable growth based on data and precise analysis.”
The team at The Dar.AI expressed their enthusiasm for this partnership, emphasizing that the integration of their platform with ACT’s solutions will allow a greater number of restaurants in the region to access AI tools specifically designed to meet their actual needs.
This collaboration represents a strategic step towards building a comprehensive digital ecosystem that enhances the ability of institutions across various sectors to adapt to the demands of the digital age, achieving excellence through data, innovation, and advanced technology.
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