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Cairo, 19th of June 2025:
Valu, a leading fintech company in the MENA region, has been awarded the title of “Best Fintech Platform for Lifestyle-Enabling Solutions – Egypt 2025” by Global Brands Magazine, in recognition of its pioneering role in delivering flexible, integrated financial solutions that cater to the evolving needs and lifestyles of modern consumers.
The award highlights Valu’s continued success in building a dynamic ecosystem of services, ranging from convenient installment plans to savings, insurance, and investment products—complemented by a wide network of partnerships with top-tier brands. These offerings empower users with a holistic financial experience tailored to their daily needs and lifestyle aspirations.
This recognition reflects Valu’s commitment to driving financial inclusion through technology. The company continues to design innovative, user-centric solutions for diverse segments of society, including youth, professionals, and families, all delivered through a seamless and data-driven digital experience powered by AI.
The award also underscores Valu’s role in redefining the concept of “Finance-as-a-Service,” transforming it from a simple payment tool into an enabler of lifestyle and personal empowerment—setting a new standard in the regional fintech landscape.
With this milestone, Valu further solidifies its position as a key driver of fintech innovation in Egypt, committed to creating forward-thinking financial products that place customer experience at the core of everything it does.
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