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Cairo, Egypt, June 2025:
In a significant step reflecting its ongoing commitment to leading digital transformation in the hospitality sector, ACT, a leader in the ICT industry for over 35 years, has announced a strategic partnership with Roboost, the smart delivery management platform powered by artificial intelligence (AI).
This partnership aims to integrate Roboost’s intelligent solutions with the restaurant management systems offered by ACT, prominently featuring the Oracle Simphony POS.
The collaboration will provide a more efficient operational experience for restaurants through AI and machine learning technologies. Roboost acts as an AI-automated delivery management platform, functioning as a smart “co-pilot” for logistics operations.
By utilizing machine learning, Roboost helps major brands fully automate and optimize every stage of their last-mile delivery process, contributing to cost reductions of up to 30% and increasing driver productivity by 40%. These results are expected to significantly impact the fast-paced restaurant environment.
Roboost’s platform is a comprehensive solution for automated delivery management, leveraging the power of AI to enhance every phase of the logistics cycle, from pre-delivery preparations to post-delivery analytics. The platform focuses on eliminating manual interventions, reducing human errors, and providing accurate, reliable data through advanced AI fraud detection and fleet control. This translates into tangible benefits for businesses, including significantly faster delivery speeds, reduced operational costs, increased fleet productivity, and a substantial decrease in order returns.
By integrating Roboost’s specialized capabilities, ACT will offer its food and beverage (F&B) clients an unparalleled level of control and automation over their delivery processes.
This is particularly crucial in an industry where speed, freshness, and customer satisfaction are paramount, all while leveraging ACT’s robust technological infrastructure and implementation expertise.
In this context, Omar Aboushady, Head of the F&B Business Unit at ACT, stated: “At ACT, we believe that innovation in the hospitality sector begins with understanding our customers’ needs and providing integrated, flexible solutions that keep pace with technological developments.
Signing this partnership with Roboost marks an important milestone in our journey toward offering a smart operational system for restaurants that relies on AI, providing customers with an exceptional experience in operational efficiency and delivery service. Through this collaboration, we aim to empower our partners to transition to more advanced and sustainable digital business models.”
Omar added that ACT operates with a team of over 500 experts in the sector, serving more than 3,000 local and international clients, reflecting market confidence in its solutions and its ability to execute complex technical projects with flexibility and precision.
“We are incredibly excited to embark on this journey with ACT,” says Mohamed Gessraha, CEO of Roboost. “Their commitment to empowering the F&B sector with robust technological solutions perfectly aligns with our mission to make delivery operations the easiest part of any business.
This partnership is a fusion of expertise aimed at setting new benchmarks for delivery excellence in the F&B industry. Together, we will provide businesses with the tools they need to not only meet but exceed customer expectations, ensuring every delivery is efficient, reliable, and positively contributes to their bottom line.
We’ve seen the transformative impact of true automation, achieving up to 99.89% dispatch automation with many clients, and we’re eager to bring this level of optimization to ACT’s extensive network.”
This powerful partnership promises a transformed delivery landscape with greater efficiency, reduced costs, and superior customer experiences for businesses throughout the region.
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