Cairo, Egypt – March 27, 2025
Valu, MENA’s leading universal financial technology powerhouse, has announced an exclusive strategic partnership with Hydroturf Egypt for Trading & Industry, the exclusive distributor of Club Car in Egypt. This collaboration aims to enhance accessibility to Club Car’s premium utility vehicles by offering seamless and flexible financing solutions to customers across Egypt.
With a legacy of over 60 years, Club Car is the most durable and only American-made utility vehicle in the market, renowned for its reliability and performance. Through this partnership, consumers in Egypt can now acquire Club Car vehicles with Valu’s as an exclusive tailored, flexible payment plan provider, making high-quality, efficient mobility solutions more attainable. The agreement also extends to new product categories, including advanced battery systems and dedicated after-sales services, ensuring customers’ comprehensive and hassle-free ownership experience.
As Egypt continues to witness a surge in demand for high-performance utility vehicles, Valu’s partnership with Hydroturf Egypt comes at a pivotal time. By leveraging Valu’s cutting-edge financial solutions, customers can enjoy flexible payment plans that align with their financial needs, empowering them to invest in premium transportation solutions without financial strain. The partnership is expected to facilitate transactions starting from a minimum value of EGP 600,000, reaffirming the strong market appetite for premium, high-quality vehicles.
Motaz Lotfy, Senior Director of Business Development and Partnerships at Valu, stated: “At Valu, we are dedicated to offering financial solutions that seamlessly integrate into our customers’ lifestyles, enabling them to make purchases that enhance their daily lives. Our collaboration with Hydroturf Egypt aligns with our vision to democratize access to world-class products, ensuring that customers can acquire the industry’s most durable and trusted utility vehicles conveniently and flexibly.”
Georges Safwat Momtaz, Hydroturf Egypt’s Chief Commercial Officer, commented on the partnership: “With Valu, we find solutions to deliver the best products our clients deserve. By integrating Valu’s flexible financing options, we are making it easier for customers to own Club Car vehicles while benefiting from reliable after-sales support and advanced battery solutions.
This partnership underscores Valu’s ongoing commitment to revolutionizing the financial services sector by providing accessible, transparent, hassle-free payment solutions. By expanding its footprint into the premium automotive and utility vehicle sector, Valu continues to diversify its portfolio, reinforcing its position as the region’s leading fintech enabler.
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About Valu:
Valu is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U, providing customizable financing plans for up to 60 months across more than 8,500 stores and online platforms – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. Valu also offers investment products, an instant cash redemption program, savings solutions, and a financing solution to facilitate the purchase of big-ticket items up to EGP 60 million in the luxury space through the AZ Valu fund and EFG Hermes ONE, Sha2labaz, Akeed, and Ulter respectively. In addition, Valu offers business-to-business solutions through Valu Business. Valu had recently introduced its prepaid card and co-branded credit card in collaboration with Visa. As an award-winning fintech player in the MENA region, Valu embraces a progressive mindset with an agile workforce committed to architecting innovative financial solutions.
